OKX and Manchester City players launch immersive metaverse fan experience

OKX, one of the world’s leading technology and Web3 companies and home to the world’s second largest cryptocurrency exchange by trading volume, today announced it has partnered with Manchester City Football Club stars Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex Greenwood to launch the ‘OKX Collective’, an immersive metaverse experience designed specifically for fans.

The OKX Collective is a unique virtual metaverse environment that allows fans to experience Web3 first-hand and gain access to special content, experiences and rewards from some of their favourite Manchester City players.

Fans who visit the OKX Collective will be treated to special experiences designed around each player’s playing style and personal interests. These will include exclusive training content and music and NFT-based digital experiences.

Speaking upon the launch of the OKX Collective, Manchester City forward Jack Grealish said, “Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”

Club captain Ilkay Gundogan continued by stressing the importance of community in the football world, and admitted that he is personally keen to learn more about OKX as a whole and how to bring fans closer to the action.

“Football is all about community, and City fans are the best in the world, so we know the OKX Collective will be an incredible place. I’ve been following developments in Web3 for some time. I can’t wait to learn even more with OKX and bring fans closer to the action.”

Ruben Dias accompanied his City teammates, as he explained, “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for matchday I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”

OKX is also the official training kit partner for Manchester City Football Club for the 2022/23 season.

OKX also partners with a number of the world’s top brands and athletes, including McLaren Formula 1, the Tribeca Festival, golfer Ian Poulter, Olympian Scotty James, and F1 driver Daniel Ricciardo.