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‘The kings of cool’ — Manchester City set for lucrative new clothing partnership with synonymous football culture brand



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Manchester City have agreed a deal with CP Company to become their official clothing designer for the UEFA Champions League ahead of next season.

The Etihad club have long seen incredible growth in revenues as the club continues to grow in stature amid the most successful era of their history under the tutelage of manager Pep Guardiola.

The club announced record-breaking revenues of £712 million last year, helped in large part by accumulating bags of prize money after winning the Champions League, Premier League and FA Cup, keeping the Etihad club at the top of the Deloitte Football Money League.

During that period, the Premier League champions have become known for donning clothing from Italian company DSquared2 on UEFA Champions League away trips, but the eight-year deal with the brand is set to come to an end this summer.

As a result, the club have reportedly struck a new partnership with another Italian brand, CP Company, to be their official clothing supplier for the Blues in the Champions League starting at the beginning of the 2024/25 campaign.

This is according to the information of the Mirror’s Simon Mullock, who has revealed that the club is not only ‘delighted’ with their new partner, but also see it as another sign that business within the club is ticking along as usual.

While the star-studded Manchester City squad will be modelling some of CP Company’s latest gear, the new partnership will reportedly ‘not affect’ the Blues’ long-term kit deal with Puma, which is worth £65 million-a-year.

City’s new partner was founded by Massimo Osti, the late Italian designer who is regarded as the godfather of urban sportswear, and was behind other brands synonymous with football terrace culture such as Stone Island.

Back on the pitch however, City are soon to be in the midst of the most important stretch of the season. After returning from the international break, the defending champions will host current Premier League leaders Arsenal at the Etihad Stadium.

Pep Guardiola’s side sit one point behind the Gunners heading into the match, and can overtake them with a win.