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Manchester City announce new multi-year partnership with iconic cereal brand



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Manchester City have unveiled a new commercial partnership with cereal brand Kellogg’s.

The popular cereal brand, which creates products such as Corn Flakes, Coco Pops, Frosties and Rice Krispies, have announced a new multi-year partnership with Manchester City’s men’s and women’s first teams.

Kellogg’s become the latest major brand to partner with Manchester City, with the household cereal company having a deep-rooted link to the Manchester area, where the cereal has been manufactured since 1938.

The new partnership will see Kellogg’s become the ‘Official Breakfast Cereal’ of both the men’s and women’s first teams, as part of a multi-year deal.

Additionally, Manchester City and Kellogg’s have vowed to “work together to encourage positive change within communities in the local area and beyond.”

Manchester City have also announced that as a result of the partnership, the Kellogg’s brand will be visible to supporters attending the Etihad Stadium and Joie Stadium for future fixtures.

Speaking about the partnership, Chris Silcock, Managing Director Kellanova UK, said: “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution.

“This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”

Kaitlyn Beale, Vice President of City Football Group Global Partnership Sales, said: “To partner with a renowned brand like Kellogg’s is a great accolade for the club.

“Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”

Manchester City also recently announced baby brand Joie as a new Official Stadium Naming Partner in a historic multi-year deal, with the Academy Stadium – home to the Manchester City Women’s team and host of Elite Development Squad and youth fixtures – renamed as part of a groundbreaking new partnership.