Manchester City announce groundbreaking stadium naming rights deal

Manchester City have announced baby brand Joie as a new Official Stadium Naming Partner in a historic multi-year deal.

The Academy Stadium, home to the Manchester City Women’s team and host of Elite Development Squad and youth fixtures, has been renamed the Joie Stadium, as part of a groundbreaking new partnership.

The 7,000 seater stadium, situated at the heart of the City Football Academy’s Etihad Campus, is the first Women’s Super League stadium to secure a commercial agreement for naming rights.

Manchester City announced the multi-year deal with household baby brand Joie, after the company initially partnered with the Manchester City Women’s team in March.

Gareth Taylor’s side finished fourth in the WSL last season, and begin their latest campaign away to West Ham on Sunday 1st October.

The first Women’s game at the newly-named Joie Stadium will take place one week later, when Manchester City host reigning league champions Chelsea on Sunday 8th October.

Manchester City’s EDS will also face Chelsea at the Joie Stadium, with their Premier League 2 clash scheduled for Friday 22nd September.

Discussing the historic multi-year deal, Gavin Makel, Managing Director at Manchester City Women, said: “Today is a really significant moment for Manchester City, as we welcome Joie as Official Stadium Naming Partner.

“Not only is this a huge moment for Manchester City Women but also for the wider club as the stadium changes name for the first time since its opening in 2014.

“A Women’s team partner since March this year, Joie shares our commitment to family values and high standards and we’re delighted the brand has chosen to extend its current relationship.

“It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.”